Sue Skavlem
Shifting Your Message to Meet Your Changing Audience
Did you know your customers can shift over time? Here's a Checklist that can help your message shift too!
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WRITING SERVICES
Content is Best When Fresh!
And when you know who you're talking to.
The best marketing messages connect with your customers.
Let me help you find your voice, the right stories, and the right level of formality for you and your audience.
Psst. Looking for Social Media Content Writing? (Go here)
BLOG/ARTICLE WRITING
AVERAGE TIME: 3-5 BUSINESS DAYS
TOPIC OR ARTICLE
(800 WORDS)
In need of a blog post or two? How about an article for your newsletter?
Give me the main points, and examples of your past communication, and I'll help make your voice heard in 800 words.
BLOG/ARTICLE INCLUDES:
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Article
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Newsletter or
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Blog
+ Add photography to this package for a surcharge.
Charged by the article.
From:
$199
REFRESH YOUR MESSAGE
AVERAGE TIME: 1-2 WEEKS
MORE THAN MARKETING
To create the right messaging for your company, you don't have to reinvent the wheel. You may just need a refresh.
You probably have brochures lying around. Press releases online. PowerPoint presentations that show who you are and what you're about.
REFRESH YOUR MESSAGE INCLUDES:
Choose any 3 written from these options:*
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About us sections
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Introductions
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Letter/letterhead
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Press releases
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Media kit
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PowerPoint update
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Elevator speech
We can take all of these pieces and recreate and refresh them to match how your brand and your market have evolved.
+ Add photography to this package for a surcharge.
+ Add a social media plan or content creation.
+ Add design work at hourly rate.
Quoted at hourly rate. Estimated basic 3-piece writing package.
*Does not include design work.
From:
$999
GHOSTWRITING
AVERAGE TIME: 3-5 BUSINESS DAYS
FIND YOUR VOICE (PER PAGE)
Do you know all the main points, but just aren't sure how to say it in the right voice for you and your audience?
GHOSTWRITING INCLUDES:
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Ghostwriting services or
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More specialized writing (about us sections, introductions, letters, press releases, etc)
+ Add photography to this package for a surcharge.
Charged by the page.
From:
$399
CUSTOMER SUCCESS STORIES
AVERAGE TIME: 2-4 WEEKS
STORIES SELL
Nowadays, if you want your brand to show itself as trustworthy, people want to see proof of how your company, product, or service helped meet a need like theirs.
If you give me customer contacts who would be willing to share, I'll interview them, and write up a short story (200-400 words) with a highlight quote.
SUCCESS STORY INCLUDES:
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Interview (1 per story)
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Short story (200-400 words)
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Highlight quote
+ Add photography to this package for a surcharge.
1 Story: $799
5 Stories: $2999
10 Stories: $4999
Charged by the story.
From:
$799
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