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Show Your Values.
If you have your company's mission & vision statement posted online, that's a great place to start. Now you just need to add in visuals.
Engage.
Ask yourself this: When I represent my business online, should I be the only one talking?
Readability. Unique Mark. Branding
Build Community & Flow.
Go Big, Then Go Small
To engage an online business, you've got to join the crowd before you can build your community in the online neighborhoods you're trying to reach.
Welcome.
How do you show that same brick-and-mortar welcome to your next online customers?
Become Findable.
Are You Visible Or Invisible?
If you want to grow your business, you need to be online.
But what if you’re online, and your customers can’t find you?
Competition or Collaboration? Get good at both.