Level Up Your Customer Loyalty
- Sue Skavlem
- 3 days ago
- 4 min read
November 2025 | Sue Skavlem
Great! You have customers.
Do they love you?
Are they coming back?
Do they recommend you to all their friends?
Imagine your customer base is your lawn.
Just like a beautiful, thriving lawn, a strong customer base needs consistent care, attention, and a thoughtful strategy to flourish.
1 Cultivate Repeat Customers
Taking good care of what you have is key to building a great customer base. Think of it like creating the best lawn on the block.
Watering your lawn is like providing excellent customer service. I'm not just talking being available when your customers have a complaint. (Although having an email and or portal for people to send you feedback is important).
I'm talking about you going to them.
Weekly Check-in during your ongoing project - manage & meet expectations
Follow-up - 1 week Post completion - send a google review link or a feedback survey
Quarterly Hello. - Keep top of mind- with a neighborly wave
Yearly Business Meeting - Schedule a yearly review - what can you do together next year?
Also, you may want to consider launching a loyalty program where customers can earn free products or discounts. It could be based on referrals, orders, or repeat projects.
2 Protect Against Invaders
In lawn care, protecting your plants from pests, disease, and weeds is crucial for a healthy yard. You want to protect your users and their experience with your brand.
User Experience Starts in a Safe Place
Make your website secure
Take precautions to safeguard customer information
Lock your computer if you use public spaces
Regularly update your software
Weed Out the Unclear Navigation
A bad user experience can be as harmful as a weed invasion.
Clear out difficult navigation
Clear up confusing lingo on your website
Say more with less
Put alt-tags on your images.
Keep your navigation high-contrast
Make sure your mom or your grandma can find their way around your website
Frustrating online experiences are like weeds - they spread quickly and can choke a sale.
3 Create New Opportunities
Just as fresh landscaping can unveil new experiences in your yard, you can develop new products and services to wow new customers & delight your current customers.
It's All About Flow, Composition, & Aroma
Creating new opportunities on your website is like planning gorgeous landscaping.
You Focus on Flow: Where do you want the visitor to go next? How does one thing flow into the next? How can they experience each section of the yard or garden without getting lost or frustrated trying to get to where they want to go?
You Plant Composition: What can be eye-catching and complementary? What pieces of your page or navigation can GO TOGETHER and look amazing? Try out different things on paper first. Then commit it to the screen. Aim for delight & delivery - while keeping in mind the flow.
Don't Forget Aroma - You can't smell the online experience (yet). But when I say aroma - I mean, don't forget the human experience. What makes people stop and breathe in what you have to offer? Does it make them hungry? Is it memorable? And will they want to visit again?
Here's how you can plan, plant, and nurture good design on your website:
Engage with your customers to understand their needs.
Survey your current audience or expand to where you WANT to have customers with a focus group, paid survey, or beta testers. See what works. Visually look at where people are getting hung up on navigation, the product, or the sale.
Talk to your team to see what ideas they have to create or enhance a product or policy you already have in place
Being proactive is essential in creating the right experience for your next customer.
Creating community initiatives facilitates deeper connections with your audience and can attract new customers while strengthening loyalty among existing ones.
Creating a new flow, new composition, or new aroma for your website will delight your current visitors & attract new ones.
By caring for your existing customers, weeding out bad online experiences, and proactively creating new opportunities, you can build a loyal customer base.
Remember, a loyal customer is like a vibrant lawn; both need work, but the rewards are tremendous!
So, roll up your sleeves.
Let's get to work.
About the Author
Sue from Skavlem Designs
When I make a design, I think – What can this do?
These designs don’t just exist. These designs DO. They work hard alongside you and your business. These designs are levers. They are sales. They are engaged customers. They are brand recognition that gets you that meeting.
Top 3 things I love to do: Read. Paint. Snowboard.
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