top of page
  • Writer's pictureSue Skavlem

Time Blocking: How to Create Social Media Content Without Losing Your Mind

Time Blocking Method: Do you struggle to get your social media posts up every day? Do you have a website that could use new content, but no one has time to get to it?

Meet Time Blocking

I’d like to introduce you to my friend: Time Blocking. (We’re best friends.) Once a month, I sit down, turn off my phone, and BRAIN DUMP all the content I’d like to put out into social media, email campaigns, or blogs.

Brain Dump (n) : the act or an instance of comprehensively and uncritically expressing and recording one's thoughts and ideas (as on a particular topic) – Marriam-Webster Dictionary

Top 3 Reasons I Time Block for Content

Content Clarity:

I can get ALL of it written in 2 hours. Sometimes I can identify if there’s a monthly theme (this month is Hidden Growth). You can also write TO a theme (back-to-school, new normal, industry trade-show season, etc).

Collaboration or Contribution:

I can also see at-a-glance if a blog post would be better written by me or by another contributor. Or if a collaboration (like an audio interview or video podcast) could be possible.

Engaging Emails:

Based on the past month’s engagement (or sales) – I can tell what kind of content would be most helpful in an email campaign.

Top 5 Tools I Use For Creating Content

  1. Microsoft Word - Write it all out. Brain dump. Then go back and organize. But get all the words out first.

  2. Canva - I do all my designs at once for the whole month. It's sooo tempting to stop and do a graphic after writing one cool post idea in word, but trust me. Write all the things first. Then time block your graphics.

  3. Constant Contact - Schedule Email content. After the brain dump, and graphics, I usually notice a theme. And I'll have enough content for 2 hot marketing tip emails for that month. I try and get these taken created and scheduled 2 weeks out from the send date.

  4. Wix Blog - When you did your brain dump...did one of your social media posts strike sparks? Did you find yourself writing a page of insights or tips instead of the 2 sentences usually reserved for social media? THIS IS BLOG POST GOLD. Save that for the end - and write about it. Oh, and is there an expert on one of your ideas in your contacts? GUEST WRITERS for your blog can help drive up your SEO and article interest!

  5. Co-Schedule - Schedule Your Social Content. I try and do a whole month at a time. I already have the words, the photos, and possibly some great blogs to link to. And I can set it and forget it - freeing up mindspace & time.

Meet The Author

Sue from Skavlem Designs

When I make a design, I think – What can this do?

These designs don’t just exist. These designs DO. They work hard alongside you and your business. These designs are levers. They are sales. They are engaged customers. They are brand recognition that gets you that meeting.

Top 3 things I love to do: Read. Paint. Snowboard.

Connect via: Email | LinkedIn | Instagram


Recent Posts

See All


Candice Bún
Candice Bún
Oct 07, 2021

Thanks for this! I've been looking for ways to share this concept with my SM coordinator and this is perfect!

Sue Skavlem
Sue Skavlem
Oct 08, 2021
Replying to

Candice! How cool. If you or your social media person ever need a virtual coffee to talk about it, send me an invite!

bottom of page