Do you A/B Test? You may already know about this, but A/B testing has been around as long as people have been wearing shoes. What Is A/B Testing? Basically an A/B test means trying 2 things at once, but changing one variable to see which one gets better results For instance: Text (subject lines, casual or formal words, short or long sentences) Hashtags (#industryKeywords, #dayoftheweek, #audience, #community, #Event) Graphics (movie, gif, infographic, photo) Time (A.M./PM, Da