Shifting Your Message to Meet Your Changing Audience
Did you know your customers can shift over time?
CUSTOMER SHIFTS
Age
Maybe your target market grows older - or maybe you do. That means you need to learn to either speak a different language or find common ground.
Language
You may not have an international business. But as the digital age expands our reach, the language shifts. Are you writing how you speak? Are you writing to a specific audience? Are you speaking their language?
Values
Each generation values something different, if you're selling the same product or service to a different generation, are you showing how you align with their values? My dad always told me "It's not what you say, it's how you say it." This seems to be smarter the longer I live.
Skill Level
Maybe the skills you offer have grown so much, that you no longer know how to talk to someone who needs your services but doesn't understand the lingo.
MESSAGE SHIFTS
Writing Checklist
Write to your younger self, who wanted to know everything
Start at the basics
Write to someone not in your field
Show and tell (without the lingo)
Find where the Value of your customers and your company or product overlap - write about that
Add in video or audio (scary, right? It's ok. It may just be what your next customer needs to get your message across.
❤️🔥
Sue
Meet The Author
Sue from Skavlem Designs
When I make a design, I think – What can this do?
These designs don’t just exist. These designs DO. They work hard alongside you and your business. These designs are levers. They are sales. They are engaged customers. They are brand recognition that gets you that meeting.
Top 3 things I love to do: Read. Paint. Snowboard.
