How to Meet Your Next Customer - Part 2
How Engaging Are You Online?
Remember: Good Business Practices cross-over into the digital world - they just get applied a bit differently.
Here are 5 easy steps to get you started.
3. Become Findable
4. Build Community & Flow
5. Show Your Values
In Part 2 of How To Meet Your Next Customer, we'll focus on what we mean by engagement.
Engaging conversations hold your attention, attract more interest, and spark involvement from the person listening. They may convince you to respond with words or actions - or even a lifelong relationship.
Performance or Conversation?
Creating good content is golden these days, and there is a gold-rush to get as much content posted as possible. We release our opinions and our thought-pieces out into the night in hopes that someone, will read them and trust our insight.
Keep producing good content.
If, however, you're only producing content - you can get caught up in performance mode. Always on a stage, and thanking people who liked your show. A performance is great. But is there room in your business for a conversation?
Ask yourself this: When I represent my business online, should I be the only one talking?
If you answered "no" then you may want to consider building in places for conversation to invite response.
A conversation can start in so many ways.
But we have to purposefully create a space for it. We need to create a place to invite response.
To create a space online for response, you'll need to keep 3 things in mind: Place, Method, & Time
Place: Build in the language that encourages engagement.
Make sure to check all your digital customer touch-points: - Online front pages - Customer portals - Buying or booking process - Social media profiles
Pick a method that feels natural, genuine, and sustainable. - Online quiz - Create a contest with engagement CTA
- Ask a question
Using a community that you'll slowly build up over time, you can create a buzz for new product launches, explain new solutions, or showcase stories of happy customers.
- Create a beta testing group, or VIP club to try new products or services
- Pay for honest reviews of your products or services
- Set aside time each day to respond to any social media comments, tags, or concerns
3 Easy Ways to humanize your digital connection - Create an about us page with customer-facing staff's headshots
- If you have a business chat, have headshot photos for the accounts
- Create a community space/page for your customers to comment on new products or leave reviews with google or Facebook
- Post real interviews with employees on new products or solutions
- Be genuine in your invitation for response, and keep the conversation going
Remember: Conversation, Response, Human Connections
What kind of places made a place for you to connect with them? Where did it feel natural? Where did it feel genuine? Comment or connect below!
Meet The Author
Sue from Skavlem Designs
When I make a design, I think – What can this do?
These designs don’t just exist. These designs DO. They work hard alongside you and your business. These designs are levers. They are sales. They are engaged customers. They are brand recognition that gets you that meeting.
Top 3 things I love to do: Read. Paint. Snowboard.