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  • Sue Skavlem

How to Meet Your Next Customer - Part 3


Are You Visible Or Invisible?

If you want to grow your business, you need to be online.

But what if you’re online, and your customers can’t find you? How do you go from invisibility to the first thing they see?


Protip: Your next customer is researching first, buying second.

Meet your next customer through these 5 steps:

1. Welcome

2. Engage

3. Become Findable

4. Build Community & Flow

5. Show Your Values



Become Findable

One of the easiest ways to test your findability is to first see if you're visible or invisible online.


You want to be visible online.

Just as you would care about your location, store presentability, clearly marked signage, and accessibility in a brick-and-mortar store, you want to make sure your online store is findable.


Create Content Customers Care About

You don't want to wait around for your customers to engage in your online posts, or care about your newest front page update.


Your current and future customers seek out 3 things before they engage your services or buy from you:

  • Photos.

  • Reviews.

  • Price.

They will seek out and read review after review. So make sure you've got a place for photos, reviews, and pricing, and keep engaged with those who leave reviews.


Create Content Search Engines Care About

Search engines are like fancy robot butlers delivering a newspaper to their boss. Here's how to get that news into their metal hands to make the cut.

  • Insert Keywords into any meta-data spots you can get to

  • Use Hashtags in your online social media posts to get that post associated with a keyword

  • Use tags on any blog posts

  • Alt-Tag your images - this info helps search engines rate your page's relevance too

  • Use an Online Membership Directory linking back to your site

  • Link back to your site from all your social media platforms, and link to any of your social media platforms from your website

  • For your website, create on-page content that says what it's about in the page metadata, then build that relevance in headers, subheaders, and paragraphs. The more specific and relevant you can be for each page, the better.


Create Social Paid Campaigns or Contests To Expand Your Reach

  • Define Your Goal (do you want people to click, like, or convert)

  • Define Your Demographic (which people? Where?)

  • Set Your Budget (for design, any contest rewards or offers, AND how much you are willing to spend per day with Facebook, Google, or Instagram)

  • Boost Your Post If you have good optics already for a post, you may want to consider "boosting your post" with a set budget and clear demographics.


Remember, people will look at the graphic before they'll read the words.

Make sure to work with someone who can help provide good copywriting for the web, and make sure the graphics enhance the meaning.



Meet The Author

Sue from Skavlem Designs

When I make a design, I think – What can this do?

These designs don’t just exist. These designs DO. They work hard alongside you and your business. These designs are levers. They are sales. They are engaged customers. They are brand recognition that gets you that meeting.


Top 3 things I love to do: Read. Paint. Snowboard.

Connect via: Email | LinkedIn | Instagram


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