Go Big, Then Go Small: To engage an online business, you've got to join the crowd before you can stand out from the crowd.

If you want to grow your business, you need to be online. But what if you’re online, and your customers can’t find you?

Ask yourself this: When I represent my business online, should I be the only one talking?

Not All Results Are Immediate. Don't get me wrong. Some actions have immediate results (good or bad). But most things require Rinse & Repeat