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  • Sue Skavlem

What Makes a Great Logo?

Updated: Oct 21, 2019

A GREAT LOGO HAS 3 PARTS


Photo by Sagvold Photography. Logo by Skavlem Designs.

A great logo has three parts.

1. READABILITY Even if your company wants a "handwritten" font, you need to make sure that it's visible and readable. You also need to think about color contrast and spacing if you choose a thinner font. Remember, thinner fonts mean you can only go so small with the logo before you'll need another version for small spaces.


Always ask your designer to scale down your logo to see how small it will go.

2. A UNIQUE MARK

Also known as an Icon, or Symbol, this separate piece can be substituted as a recognizable representation of the logo.

Sagvold Photography wanted a paper crown as their mark. To symbolize the whimsy of childhood.

The paper crown that is central to her logo, can be used to express her brand as its own mark.

Sagvold Photography wanted a pager crown as their mark. To symbolize the whimsy of childhood.

3. BRANDING The look and feel that represents the company or service, and attracts your ideal clientele.

  • Do you already have a look and feel, but want to evolve your brand?

  • Do you have specific pieces of marketing that you already love and want to create something to complement these?

  • Are you just finding your company voice with a start-up?

YOUR LOGO SPEAKS FOR YOU

A Good Logo means understanding both the client and the target audience.
Sagvold Photography Logo Overview by Skavlem Designs. Watermarked Photo example by Sagvold Photography.

I take time with customers such as Sagvold Photography to find out who they are, and how they want to represent their business. Janna Sagvold of Sagvold photography – Fargo, ND – works mainly with children portraiture, and has a very "Where the Wild Things are" style. 


Logo and mark created by Skavlem Designs.


Adapted for use by Sagvold Photography.

Heading Photo by Sagvold Photography

https://www.sagvoldphotography.com/

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