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  • Writer's pictureSue Skavlem

Filling Your Pipeline

Updated: Mar 9, 2021

We've all heard the axiom: "You reap what you sow"

You May Reap What You Sow

But it doesn't mention the waiting period. The delay. The time-lag. The patience.

Our business world is so full of "immediate results."

  • We order something and get an immediate response.

  • Quick and convenient are the new perks of our business world.

  • We see results and attribute them to what actions immediately preceded them.

Not All Results Are Immediate

Don't get me wrong. Some actions have immediate results (good or bad).

But for the most part, results come from past actions all piled up to create enough inertia to move you into something new.

What Is The Real World Timeline?

In the sales world, you usually see clients or sales from talks or meetings 3 months ago.

3 months.

Every sales call or post or contact I make today, I won't see an immediate result. I'm filling up my work-list for the future.

Future me will think: "wow, I have lots of sales this month, I must be doing something right."

But it's what I have been doing. What was started, sown, filled 3 months ago that is just now showing up.

Jeb Blount calls it: "Filling your pipeline" in his book Fanatical Prospecting. And it applies to more than just sales. The work we put into building a client list, working toward a dream, or navigating our own career today is going to yield results in the future.

The time lag is important. Keep filling the pipeline. Keep sowing for the future. It grows.

Meet The Author

Sue from Skavlem Designs

When I make a design, I think – What can this do?

These designs don’t just exist. These designs DO. They work hard alongside you and your business. These designs are levers. They are sales. They are engaged customers. They are brand recognition that gets you that meeting.

Top 3 things I love to do: Read. Paint. Snowboard.

Connect via: Email | LinkedIn | Instagram

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